Obviously to boost your Sales you need to either increase the number of your customers or get your existing customers to buy more of your product or service (or preferably both).

This is where your website comes in. It is the job of your website to generate all the new leads that you can deal with, and then some. It should also be keeping you in touch with all of your previous customers. The only reason for any business to have a website is to ensure that customers are spending money with you!

It doesn’t matter what business you are in, if you don’t have a website that is doing this for you (or if you don’t know how many new customers your website is actually generating), then I can almost guarantee that you are leaving money on the table. In fact, I guarantee that no matter how many leads and customers your website is generating, you are still missing out on extra income.

And that extra income? Well, that is going straight into your competitor’s pocket!

Most visitors to a website only spend a few seconds browsing for what they’re looking for, and if you don’t grab their attention immediately they’re gone again just as quickly. A potential sale has just been lost. But wait. It gets worse. That customer, and they are a customer (just not yours!), that customer has left your site knowing that you have nothing to offer them. Not now. Not ever!

Research has shown that once people have left a website without leaving their contact details or making a purchase, they never return. Next time they’re searching for a product or service that you sell, when your name is listed by Google or another search engine, they will ignore it and skip to the next result.

There are many ‘Look at me!’ websites on the Internet, but most of them are nothing more than a glorified online brochure. Some of the most successful sites on the Internet are the most unassuming websites. They are successful because they give their target market exactly what they are looking for.

At Brilliant Minds we analyse websites and small businesses marketing strategies.

Often the first thing we find is that people have no idea of what their website is actually doing for their business! This is usually because the web design company has failed to explain just how easy it is to obtain some seriously valuable information about your visitors.

You can see how many people come to your site. Why they come. What they are specifically looking for. Where they come from, as well as when and where they leave your site! If you know which pages people come for and you know which pages they leave on, well, you have some really valuable information right there!

People simply don’t get told that these tools are not only available to them, but an absolute must have! There is no other business marketing tool that can be so accurately measured as to the value to your business. Once you know that people leave your site at a specific place (if it isn’t the checkout), then you have the chance to turn that around!

Most people see a website as something they ought to have, ‘…everyone has one’ and customers expect it. In fact, if used efficiently your website is an entire business of its own. And the business owners who understand this are serving your customers. Right now!

I spend a lot of time reviewing and analysing websites. It never ceases to amaze me just how difficult some businesses make it for their own customers to contact them! It’s almost as if these businesses were saying: well, if you really must contact me, then I’ll make you fill in a form that will take half the day to complete and will ask you all kinds of details, including the name of your next-door neighbour’s best friend’s dog!

Since the idea of a business is to attract paying customers, why drive them away before they’ve even had a chance to say hello? Does it get any better than somebody stopping by your website and deciding they want to find out more about you? Once people had given you their details, you can sell to them forever!

A good website is one that is properly tailored for your audience. It should welcome the visitor, grab their attention and make them want to return. Your website should give your visitor a reason to become a customer, and then the quality of your product or service should give your new customer a reason to become a repeat customer!

Would you like to know the best bit? If your website is set up correctly, then you have a powerful marketing tool that works for you 24/7! A tool that engages your customer’s interest and generates new leads. Real people who want your products or service. These are the people that you can follow up on – No cold calling required! This turns your website into an extra sales force, that works around the clock for no pay and no commission!

We all know that the Internet is a huge opportunity for any business that wants to make money. However, ensuring that you are making the most of this opportunity requires careful consideration and planning.

Whether you own a website already or not, you are now a good leap forward just by reading this report. In fact, I suggest that you print this out and keep it to hand, visit your website (when did you last look at it?), and see how it compares. Wouldn’t you like to turn your ’shiny’ site into a proper sales tool?

For more information on how to improve your existing website, to request a website blueprint consultation, or to find out how we can help you, visit http://www.brilliantminds.com.au/ and get in touch with us!

If you do that right now, then you too could have a website that boosts your turnover in just a couple of weeks time!

If you found this interesting, then you might want to check out our article on The Top 5 Questions to Ask Yourself Before You Choose a Domain Name (”spot on – ive been buying domains for 10 years and still found it informative” said Jake)!

This is an article by Kath Luty: Better Business – Better Life. Our mission is to help Small Business Owners build a business that allows them to make the profit they deserve and still have the lifestyle they desire.

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There are two scenarios that I see on a regular basis.

• A potential customer walks into a custom sign shop and indicates their budget. The sign shop owner is weak, afraid of losing a potential sale, so he delivers a sign product designed to fit the proposed cost. With some simple education style selling the sign shop could have sold a product that would have made more money, for his shop, and the customer.
• Another customer walks into the sign shop with a layout, or design concept that stinks. Again, fear of losing the customer causes the sign manufacturer to deliver the useless sign. Money down the drain.

Here are some key design elements that I have learned over 15 years in the outdoor advertising industry.

1. Remember that potential customers of all backgrounds and ages are looking at your business from a moving vehicle, in traffic, day and night. They must be able to see and read your outdoor advertising easily. Don’t attempt to sell them with information on the sign – save that information until they are in your business.

2. The correct design and layout of your sign is critical to its effectiveness. Crowding the sign with too much text makes it impossible to read from a car, or at a distance. Therefore, the fewer words the better. Use the age-old adage – K.I.S.S. method – Keep It Simple, Son.

3. Understand the concept of “First Read.” There should be a focal point located on the sign that will have impact and command attention. Ideally, the first read should incorporate Branding elements like a large graphic, or your company logo.

4. Your sign is your “first impression” with the mobile market, and first impressions are lasting impressions. Your outdoor advertising must project the positive image you want the public to have of your business. Potential customers will judge the inside of your business by how it looks on the outside.

5. Many owners mistakenly think of a sign as merely a device that identifies the business. What they fail to realize is that over half of all new retail sales are a result of impulse buys. People see, shop and buy. If your outdoor advertising is ineffective, it will cost much more in lost sales then the entire cost of a good sign.

6. Your outdoor advertising must have visual impact. It must make your products or services, and your location, easy to remember.

7. Make sure the colors are used in contrasting patterns. Green on blue is not readable, whereas black on white is extremely visible.

8. If you have several colors in a graphic, stay away from multi-colored lines of text or words (they will compete with the colors in your graphic). Black text is better.

9. Ideally, the design and the colors of your location or building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-effective device for this coordination of design for business identification.

10. “White-space”. This is the surface area of a sign’s face that is left uncovered by either text or graphics. The proper amount of white-space is just as important for quick readability as are graphics, text and colors. In fact, 30% to 40% of the sign’s face area should be left as white-space for optimal readability.

© 2007 RightNow Communications

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If you have the patience and persistence to follow this action plan throughout the entire course you’ll be making money on the internet very soon.

This system is not very time consuming but you need to be disciplined and you need to do a little bit every day.

When you start with Affiliate Marketing you just can’t see the whole picture but as you move forward through the action plan you understand that every step of the action plan you take, puts you closer to your target.

This system will allow you to generate a steady income per day within a short period of time.

It’s also important to earn money with affiliate marketing you don’t need to make further investments. There are tons of marketing tools and resources that can be found for free. You’ll be making money on the internet in record time.

For those of you who haven’t heard of this before, Affiliate Marketing is a practice in which a company rewards an affiliate for each referred customer that converts into a sale. In other words, you’ll learn a technique that will allow you to earn money without the need of having: a product, contact customers, sending anything, answering emails, etc.

In case you still have doubts about the value of affiliate marketing, you should know that lots of people are making money on the internet with this practice.

There’s no previous internet marketing experience required to be succeed in affiliate marketing.

Are you serious about making money on the internet or are you planning to keep on working forever?

Follow this foolproof system, click here -> http://www.greatestincome.info.

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